FOR IMMEDIATE RELEASE
July 22, 2005 Paste Magazine Marketing Department Announces D2D Day: New Peer-to-Peer Music Sharing Will Begin On Monday July 25, 2005 Decatur, GA– The Marketing Department of
Paste Magazine is pleased to announce the start of
Desk-to-Desk (D2D) Day, a new type of peer-to-peer sharing that involves real personal interaction, as opposed to the digital alternative. Each Monday, all staff members and interns are invited to bring in a CD to share with others.
CDs of all generations and genres will be passed from one desk to another and shared throughout the day.
“Good, I like CDs,” commented an intern. “You can’t use mp3 files like you can use CDs.
I mean, I can listen to them, rip them, throw them on buildings, even use them as coasters!
Might I recommend the latest Hootie and the Blowfish album? It makes a nice addition to any bar set!”
The idea for
D2D Day arose from late night trip from the Bonnaroo Music & Arts Festival.
After sharing their “Most Influential Albums” of high school and college, members of the
Paste editorial and marketing teams found that they shared few influences.
A few weeks later, the need for
D2D Day was confirmed, when one
Paste staff member was told that Weezer’s 2002 hit, “Hashpipe,” was “ancient.”
“It was very traumatizing,” she said.
“I realized there was an entire generation of people who didn’t know ‘Buddy Holly’ was a Weezer song!
And if The Green Album is ancient, that means that
I’m ancient!
I’m only 21!”
The necessity worsened when an intern was questioned about her classic rock music selections.
Though she was not alive during the days of Led Zeppelin, she commented, “I don’t know, when I listen to it, I feel home.”
D2D Day will kick off on
Monday July 25, 2005.
The opening day theme will be “Gems of the Early 90s.”
Employees and interns are encouraged to break out their parachute pants, Bedazzled vests, slap-bracelets, and bobos when making their CD selections.
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If you would like to be included in the
D2D Day program, please email Caren Kelleher at
Caren@pastemagazine.com.
